PAROL has from the beginning chosen to be sustainable - before it was talked about. It was a natural for us to do it.
LIMITED EDITION has always been part of PAROL's dna, to reduce waste and meet women's needs to be unique in their clothing style.
Our production is carried out only in the EU, primarily the Baltic countries, and only in factories where we, through personal commitment and cultural understanding, can vouch for the working conditions.
PAROL's chief designer, Irina Berg and her team, are in close contact with the factories and use Danish principles, which locally involve the development department and production in the creative process.
It is more expensive to produce in the EU, but PAROL emphasizes high quality, the short production time and less transport, which saves the CO2 footprint a lot.
Raw materials such as fabrics, yarns and accessories for collections are mainly purchased in Italy, and a little in Japan, therefore we can vouch for them.
We place great emphasis on our suppliers being ethically responsible and environmentally certified, such as ICEA and GOTS.
Sustainability is not just something you do, but is an endless process that we can only lift together.
A new line PAROL Zero Waste was born from our experience Gen’ren - a different design store we originally started, where we transformed high-quality vintage clothing into new clothing in a modern cut. It was in 2003 when the word sustainability was still an unknown phenomenon, but we were already living it out in our ideas.
The vision from that time, - "we use what we have", has been transferred to now, where we use our fabric residues from production for ZERO WASTE accessories. We want to have as little waste as possible and help make the earth a better place to live, for humans and animals.
At present, in the PAROL Zero Waste range you can find hair ornaments and keychains in delicious quality fabrics from our clothes, added useful details. You can see the selection here, which will be continuously followed up by several nice things that you can use in your everyday life or give as a small gift that will last and be remembered for a longer time, than e.g. chocolate or flowers.
See the current selection of PAROL ZERO WASTE products here
Your habits and decisions are important in our fight against waste. Only together we can make our planet a better place.